Lock's Dog Grooming 

I operate in a very different way to large branded grooming outlets, shops, mobile groomers and a lot of sole offerings which often have non-qualified staff and/or a time-limited groom.  My prices reflect this, as I am not looking to compete with them and I only look to do a handful of grooms per week.  I've outlined a few differences here which I hope opens peoples minds to 1:1 grooming and the alternative experience that your pet will be receiving.  

• I am fully qualified to City & Guilds standards - this is the UK's number one dog grooming qualification. As an aside, I also passed with 'Distinction'.
• I undertake an initial 15 minute pet assessment with the customer prior to the groom.   (Please refer to my Grooming Policy for more information). 
• I only perform a maximum of 2 grooms per day (or a family of dogs per day), therefore ensuring that each dog receives my undivided time, kindness and patience.  I do not run a big-branded process line.  
• On arrival, dogs are encouraged to explore their surroundings, sniff around the salon and help themselves to toys whilst I'm setting up.  I do have a crate and the door is left open for any crate trained dogs that wishes to have a snooze in it, the dog decides not me. 
• The grooms are not rushed, as there is no queue of other clients waiting around the corner.  
• As per one of the 5 Animal Welfare Act "needs",  an animal should be able to exhibit its natural behaviours, therefore I do not have dogs standing on the table for several hours.  
• I work holistically, via a consent based approach, at a pace comfortable for the dog. The groom is interspersed with comfort break(s) to stretch their legs via a small walk, have a drink, incorporate some playtime respite or even a little nap!  My qualifications ensure that I understand a dog's body language and how to adapt a groom to reduce stress.  I do not force a dog to do anything it doesn't want to do.
• I adopt a positive reinforcement approach (treats/rewards) basis, especially for those dogs that are nervous or new to being groomed.  Lets be honest, most dogs are motivated by food, and I find customer's pets a lot more receptive to grooming if there is a tasty treat involved.
• I often take on older, anxious or matted dogs that other shops and groomers do not have the time or (more usually) the experience to undertake. I'm able to perform floor grooms for elderly dogs with mobility issues who are unable to get into the bath or onto a table.
• Most of my products, shampoos etc are from Earthbath, that contain natural ingredients and are cruelty free.  They are a little more expensive, but I prefer to use ethical products. 

In summary, a personal, consistent 1:1 groom from a trusted, qualified professional using holistic techniques is a very different experience from a mass branded groom factory.